Baseline Strategy Group

BSG Services

Advisory Built for Complex Commercial Terrain

Every BSG service is principal-led, outcome-driven, and built on direct operating experience in your market — not generalized consulting methodology.

Go-to-Market Strategy

Building a go-to-market strategy for Energy, Government, or Commercial markets requires more than a slide deck with buyer personas and a sales funnel. It requires understanding how regulated, relationship-driven buyers actually make decisions — and building a commercial architecture that matches that reality.

What BSG Delivers

  • Buyer mapping and ICP definition
  • Sales motion architecture
  • Competitive positioning framework
  • Channel and partner strategy
  • GTM execution playbook
  • Pipeline development framework
What you walk away withA defined target-buyer list, a sales motion built for your market’s procurement reality, and a playbook your team can run without BSG.

Ways to engage

Market Readiness AssessmentStrategy IntensiveProject Engagement

Sales Leadership Advisory

The sales leader who built your pipeline in a commercial SaaS environment may not be equipped to navigate utility procurement cycles, government capture strategy, or the relationship architecture of the energy market. BSG provides expert sales leadership advisory that bridges that gap — without the cost or risk of a wrong hire.

What BSG Delivers

  • Sales organization assessment
  • Sales leader coaching and development
  • Pipeline review and deal strategy
  • Sales process and methodology
  • Compensation and quota framework
  • Hiring profile and interview guidance
What you walk away withA sales team that understands how regulated buyers decide, a leader coached to run it, and pipeline reviews that separate real buyer intent from polite interest.

Ways to engage

Project EngagementStrategic RetainerFractional CSO

Market Entry Planning

Entering a new vertical market — especially a regulated one — is a 12–24 month commitment. Most companies underestimate the relationship capital, procurement cycle knowledge, and market-specific positioning required to succeed. BSG builds market entry plans grounded in how the target market actually works — not how the company wishes it worked.

What BSG Delivers

  • Market assessment and sizing
  • Regulatory and procurement landscape
  • Relationship architecture mapping
  • Competitive entry analysis
  • Phased entry roadmap
  • Risk and timeline planning
What you walk away withA phased entry roadmap with the buyers, procurement path, and timeline mapped before you commit launch spend.

Ways to engage

Market Readiness AssessmentStrategy IntensiveProject Engagement

Market Intelligence

Early visibility changes outcomes. BSG’s Market Intelligence service helps you see emerging opportunities before they are obvious, validate which ones are real, and focus effort on the ones worth pursuing. The result is actionable insight on market trends and a qualified, prioritized opportunity list, rather than a pile of raw information.

What BSG Delivers

  • Early visibility into emerging opportunities
  • Opportunity validation against real market signals
  • Market trend analysis and actionable insights
  • Competitive and partner landscape monitoring
  • Opportunity qualification and scoring
  • Prioritized opportunity list with recommended next steps
What you walk away withA qualified, prioritized list of opportunities validated against real market signals, with clear recommendations on where to act first.

Ways to engage

Market Readiness AssessmentProject EngagementStrategic Retainer

Partner Ecosystem Development

In Energy, Government, and Commercial technology markets, the right partner relationships can compress a 24-month market entry into a 6-month one. BSG builds partner ecosystems that generate real pipeline — identifying, recruiting, enabling, and activating the channel relationships that matter in your specific market.

What BSG Delivers

  • Partner landscape mapping
  • Partner identification and recruitment
  • Partner enablement framework
  • Channel GTM playbook
  • Partner program design
  • Ecosystem performance metrics
What you walk away withA prioritized partner list, an enablement kit, and active channel relationships tracked against pipeline metrics.

Ways to engage

Strategy IntensiveProject EngagementStrategic Retainer

Startup Commercial Advisory

Early-stage companies entering regulated markets face a specific set of commercial challenges: building credibility with enterprise buyers, navigating complex procurement cycles, and establishing a commercial foundation that scales. BSG helps startups build the commercial infrastructure that positions them for sustainable growth — before they’ve made the expensive mistakes.

What BSG Delivers

  • Commercial readiness assessment
  • ICP and buyer persona definition
  • First GTM motion design
  • Pitch and positioning refinement
  • First enterprise deal support
  • Investor commercial narrative
What you walk away withA commercial foundation in place before your first large deal: a clear ICP, a first sales motion, and a pitch enterprise buyers find credible.

Ways to engage

Market Readiness AssessmentStrategy IntensiveStrategic Retainer

Investment Advisory

Investors and investment communities need market insight they can rely on. BSG supports investors, and the companies they back, with validated market insights, qualified growth strategies, and commercial due diligence grounded in how regulated and relationship-driven markets actually work.

What BSG Delivers

  • Market validation and sizing
  • Commercial due diligence
  • Go-to-market and growth strategy assessment
  • Sales organization and commercial readiness review
  • Qualified growth strategy for portfolio companies
  • Investor-ready market briefings
What you walk away withA validated view of the market and the company’s commercial plan, with qualified growth strategies and the findings needed to support an investment decision.

Ways to engage

Market Readiness AssessmentProject Engagement

BSG provides commercial and market advisory. It does not provide securities, legal, or tax advice.

Fractional Chief Strategy Officer

Senior commercial leadership — embedded in your organization, without the full-time cost. BSG’s Fractional CSO model gives growing companies access to 25 years of commercial operating experience on a part-time basis: attending leadership meetings, managing commercial initiatives, coaching the sales team, and leading market entry strategy.

What BSG Delivers

  • Weekly leadership team participation
  • Commercial strategy ownership
  • Sales team coaching
  • Pipeline and deal review
  • Board and investor reporting
  • Ongoing GTM execution support
What you walk away withSenior commercial leadership in the room every week, with owned initiatives, a coached sales team, and board-ready reporting.

Ways to engage

Strategic RetainerFractional CSO

How an Engagement Runs

Baseline. Align. Execute. Transfer.

  1. BaselineScore where your commercial engine stands today across eight dimensions, using your documents, data, and interviews.
  2. AlignAgree the destination up front: the specific, measurable outcome the engagement exists to deliver.
  3. ExecutePrincipal-led work against fixed checkpoints, with progress measured against the agreed destination.
  4. TransferHand off playbooks and decisions so your team runs the result without BSG.

Engagement Models

Choose the structure that fits the challenge

Every service can be delivered through the models below. Start from the service you need, or from how much commitment suits you.

Market Readiness Assessment

Short, fixed scope

Start here

A scored read of your go-to-market on eight dimensions with ranked priorities. The lowest-commitment way to start.

Typical use: A company whose utility deals keep stalling gets a clear picture of why, and a ranked list of fixes.

Strategy Intensive

2–5 days

A compressed working session that ends in a complete deliverable.

Typical use: A leadership team leaves with its buyer map, positioning, and partner approach agreed and written down.

Project Engagement

60–180 days

Fixed scope and defined deliverables, with a clear end date.

Typical use: A market entry plan, an opportunity validation study, or commercial due diligence delivered as a finished work product.

Strategic Retainer

Month-to-month (3-month minimum)

Ongoing advisory with bi-weekly calls and priority access.

Typical use: A sales leader gets a standing sounding board for pipeline reviews and deal strategy as the market shifts.

Fractional CSO

6–12 months

A part-time Chief Strategy Officer embedded in your team.

Typical use: A growing company gets senior commercial leadership in the room each week, without a full-time hire.

Scope and fees are set in a written statement of work after the discovery call.

Ready to resolve your commercial challenge?

Schedule a Consultation

Or call 303.378.0684  |  adpalizzi@baselinestrategygroup.com